Exposure and traffic are key motivators when a business decides to have a trade show display. Naturally, events draw large crowds of people, including those who may be interested in your products, and those who may not be. Getting your business name and product in front of these people, who were otherwise unaware that your company existed, can lead to profitable new business leads. But how can you attract even more traffic to your trade show booth? What kind of add-on would work best for your trade show display?

Utilizing add-on features to your booth can generate not only business leads, but also create a buzz around your trade show booth! An add-on can be anything from a small, easily transported gaming or contest item, to a large piece of equipment, such as a dollar bill hurricane machine or a dunk tank. These things draw attention to your booth for reasons other than your specific product, but can turn players into customers.

Including Dallas Trade Show Display Contest Add-Ons In Your Expenses

When deciding what types of trade show booth add-ons to acquire, there are several considerations. However, the main criteria should be the cost, as well as the potential return on investment. It’s obviously unclear what type of return you’ll get the first time you utilize an add-on, but the potential return should always be more than the initial investment.

If your add-on results in prizes being taken away by the public, consider not only what would promote your business name, but also what would incent a person walking by to want to win that item. Expenses should determine how many prizes you can afford to give away. Consider adding a prize wheel to your trade show display, with one or two potentially “large” prizes, and the others things like coupons towards future purchases, or other things that don’t involve an initial capital investment. Always give away branded items at your trade show booth, such as pens, lanyards, magnets, or other easily displayed and useful items.

Alternatively, there can be one major prize at your trade show display that is a huge incentive for the public, and involves entrants providing their contact information to enter. Hold the draw toward the end of the event, when the buzz is starting to die down and there aren’t many other things going on. Ensure that your entry asks for an email address, as this allows you a method of contact going forward.

Generating Hot Leads Through Add-On Usage At A Fort Worth Trade Show Booth

You already have a great product or service, but occasionally, it can be difficult to get that across to new visitors who have never heard of you. Add-ons inside of a trade show display can give those people the incentive they need to give you a chance. Use the add-on experience to start a conversation with the visitor, and build a rapport. Invite questions, and find out what is important to that customer, all before they walk away with their free gift or chance to win.

Collecting contact information is a wonderful way to strengthen a mailing list. Not all people will be willing to give their email address or phone number, but many will if it involves getting something for free. You may be able to tell which visitors are truly interested in your product, and which are just there to get the free item, but treat each one as if they are your most important visitor that day. Never assume someone isn’t a potential future client.

Other Types Of Add-Ons To Customize Your Trade Show Display In Dallas

When you’re new to the world of trade shows, it can be intimidating to go all out for your first trade show booth! There are companies, such as Skyline DFW, who offer add-ons and rental pieces to enhance and customize the look of your trade show display. Having a warmer, more inviting booth atmosphere will encourage more visitors to enter, and to linger for a longer length of time. In this type of scenario, an “add-on” could be something like a presentation system, which builds a digital presentation into your display, or even something like carpeting that compliments the color scheme of your exhibit.

In general, add-ons are intended to draw more traffic and generate more business for you, all through making your space fun, comfortable, and exciting!  Whether you’re a seasoned trade show veteran, or new to the game, the professionals at Skyline DFW can make recommendations for what might work best. It’s all about the customer experience, so make it all it can be!